Portfolio
It includes some of my favorite work—long-form blogs, landing pages, ebooks, and customer stories I’ve created across AI, automation, and enterprise tech. Most of these were done for Moveworks, Apple, and Sprinklr.
1. Blog posts
I wrote many engaging, SEO-friendly blog posts for Apple and Sprinklr that addressed user needs, established thought leadership, and boosted organic traffic by ~35%, significantly increasing user engagement and driving brand visibility.
What is semantic search and how to use it in Claris FileMaker
Wrote this blog post for Claris, an Apple company. It explains how AI-powered semantic search elevates custom apps, enabling users to find information using everyday language.
NLU engine benchmarking: A data-driven approach for AI market leaders
Discover how to measure natural language understanding (NLU) engine performance and identify the right engine for your needs.
'NLU benchmarking' keyword: Rank#1
What is competitive benchmarking and how do I get started?
Learn how to compare your company's performance against competitors, identify areas for improvement, and gain a competitive edge.
BWT Alpine F1® Team and Sprinklr: creating the perfect fan engagement vehicle
Here's how Sprinklr's Unified-CXM platform empowers real-time listening, data-driven decisions, and a winning social media strategy for BWT Alpine F1 Team.
Benchmarking your way from information to action with competitive insights
Uncover actionable insights from competitor data with Sprinklr! Identify trends, respond to crises, and dominate social media.
How to run a social media audit: A beginner's guide
Learn how to assess your social media presence, identify areas for improvement, and create a winning social media strategy.
2. Landing pages
I created landing pages for Sprinklr.com, driving conversions and enhancing SEO performance.
Through strategic content and user-centric design, I increased conversion rates by 25% and organic traffic by 40%, leading to improved user engagement and higher lead generation.
Click to open webpage
3. Gated content
I created playbooks and ebooks for Equinix and Sprinklr to generate leads, establish brand authority, educate customers, and support sales.
This resulted in a 25% increase in lead generation for Equinix and a 30% boost in customer engagement for Sprinklr.
4. Case studies
I developed case studies for Walmart Connect and DataHouse, addressing audience pain points and showcasing:
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Challenges
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Solutions
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Outcomes
This led to a 25% increase in engagement for Walmart Connect and a 30% boost in lead generation for DataHouse
Case study: A natural boost for New Year sales with Best Naturals
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Unique visitors:
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Engaged more than 4,000 unique visitors within the first week, a 25% increase compared to other content on walmartconnect.com
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Average visit duration
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Visitors spent an average of 1 minute on the page, doubling the average visit duration of Walmart Connect's other pages and reflecting the page’s engaging and informative content
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Case study: IHS Homeless Care Coordination Solution
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Content reach:
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Achieved 2500+ views within the first week of publication
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Lead generation:
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Contributed to 20+ new inquiries about the solution from prospects
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5. Video scripts
Crafted engaging scripts for Sprinklr's B2B product videos, distilling complex features into clear, user-focused messaging.
My collaborative approach with design teams spanned from initial concept through to final publication, ensuring a cohesive and impactful viewer experience.
Product video: "Modern Research" by Sprinklr
Learn how Sprinklr leverages AI to gather data from social media, blogs, forums, and beyond, providing a comprehensive view of customer experiences.
Knowledge base for Customer Self-Service & Agent Assistance
Explore how Sprinklr's AI-driven knowledge base enhances support efficiency, reduces tickets, and improves customer service through customizable, multilingual portals.
6. Technical writing
I created easy-to-understand technical documentation for Sprinklr's AI-powered CX platform, empowering users to effectively navigate and use complex software systems.
This resulted in a 40% decrease in support inquiries and a significant improvement in user satisfaction ratings.
7. Infographics
I developed data-driven infographics for Walmart Connect and Equinix that communicated complex information clearly and were visually engaging for various audiences.
8. Social media posts
I created engaging social media content for Sprinklr to drive brand awareness, generate leads, and build loyalty.